Jake Cook

Founder, Tadpull

Jake Cook

User-First Marketing: How Empathy Builds Empires

In this hands-on talk, we’ll cover a variety of methods to better help market your product or idea by first aligning around the user and their experience. Tips and exercises from the teams at IDEO, Meetup, R/GA, MailChimp and Stanford’s d.school will be covered.

Jake has been focused on the intersection of design, technology, and marketing since 2004. Client engagements have included Microsoft, The Webby Awards, Internet Week NYC, Big Sky Resort, DonorsChoose.org, Tai Ping International and Netted by the Webby’s.

At Tadpull, Jake gets to explore his passion of applying design thinking principles to digital experiences. His love of UX, data, and Post-It Notes finds him prototyping and testing ideas across desktop and mobile.

Jake currently teaches the course Introduction to Digital Marketing for the College of Business at Montana State University. In his spare time, he writes for FastCompany, Behance’s 99U, Startup Revolution and Smashing Magazine.